5 Things To Do Before Reducing Your Asking Price
1. Professional photography and a floor plan
This really matters. Are your pictures dark and grainy or are they bright and crisp? Did your agent take the pictures on their phone or did they have a professional photographer take pictures?
Professional photography is a must. Does the outside shot have a blue sky? Blue skies look so much more appealing than a dull grey one! Floor plans are great as sometimes itâ€™s hard to tell from pictures the size or layout of a property.
2. Stage your House
Selling your home is more than just selling bricks and mortar. If you want to achieve that premium price you need to ensure your property is appropriately staged. This means pillows plumped, beds made and clutter hidden. Those odd jobs too be finished and the gardens tended too. You are selling a lifestyle!
3. Is your property on Rightmove AND Zoopla?
Are you missing out on 45million viewers? So here are the facts: RIghtmove has a massive 90million users a month! Zoopla is the second largest property portal and receives on average 45million users a month. Some estate agents in Beckenham have decided to drop Zoopla in favour for OnTheMarket. This portal receives only on average around 5million users a month. So if your property isnâ€™t being advertised on Zoopla you are missing a huge audience!
Finally, did you know, 4 out of 5 people will only use one property portal? That means 80% of people will just look on one place. So if you are a buyer and just looking on Zoopla and your estate agent isnâ€™t advertising on there they wonâ€™t see it!
Take the property off for a week. Let it go off the radar. Then relaunch it with some fresh pictures if the old ones arenâ€™t working as they should. Let your property be the new alert that pops up to every Rightmove buyer out there. This will ensure it looks fresh. Sometimes if a property is on the market for too long it can get stale. Buyers assume for no rational reason that there may be something wrong with it. By having it new to market buyers feel as if they are the first to see it and that they need to snap it up quickly!
5. Instruct a proactive agent
A proactive agent will keep you up to date with what is going on. If there have been no viewings. Then why? Has your current agent given you your click through rate on Rightmove? A proactive agent will be chasing down every lead they have, emailing it out to their database and then following it up with a call. To help get that little extra bit of interest a good agent will know that the correct use of social media will help get your property out there in front of as many people as possible.
Written By Debbie Mehmet – Managing Director @ The-Address