Do Open Houses Work?
Estate agents in Beckenham and across London have seen the popularity of open houses work to sell stock quickly.
In some cases above the price they initially set out to achieve! Open houses provide a great opportunity for interested buyers to see a house that doesnâ€™t necessarily suit them on paper and can draw up a lot of interest in one convenient time for the vendor so they donâ€™t have to keep booking in different times, days, weeks.
Top tips for hosting a successful open house
Get a strategy agreed with your agent
Fail to plan then prepare to fail; open houses with pre-determined strategies work best. Your agent is responsible for letting potential buyers knowÂ that the open house is taking place. There are a few ways this can be done,Â from targeted emails to door drops and ads in your local newspaper.
On the day, placing balloons at the bottom of the drive not only helps those planning to come along find you, but it can also generate further interest from anyone passing by.
Do the open house at the start of the marketing campaign
Be open to the idea of an open house. They are a fantastic way of spreading the word that your house is on the market and generating interest among suitable buyers. We often recommend holding them during the first phase of marketing. Your agent will know the current market and the demand for particular properties. They have recently sold something similar and already have a lot of registered applicants on their books they can inform straight away to generate interest for the open house.
Stage/Prepare your property
This is your chance to showcase your property to lot of potential buyer, leave nothing to chance make sure your house is looking its very best! Presenting the property ensuring it is clean, tidy and clutter free. Personal items and pictures etc are fine, you still want to show your property is more than a house but a home people like to feel that. Create a welcoming atmosphere byÂ placing a vase ofÂ flowers in your hall, sitting room or kitchen. First impressions count and a few finishing touches can make a huge difference.
Go out a for a few hours and let your estate agent do their job
In most cases its best if the vendors are not present at the open house. It allows buyers feel more comfortable to explore the house and ask questions without feeling pressured. Your agent will be on hand to answer any questions that any of the potential buyers will have about the property along with local knowledge of the area for shops, schools, amenities etc. Your agent will allow for the fact they are showing more than one person round at a time and will provide multiple members of staff at the property to assist in busy periods.